Every LinkedIn image and video dimension you need in one table: profile photo, personal banner, company logo, company cover, post images, carousels, ads, Stories, and video specs, with the exact pixels, aspect ratio, file size limit, and format for each.
LinkedIn profile photo: 400 x 400 px, square. LinkedIn personal banner: 1584 x 396 px, a 4:1 landscape strip, max 8 MB. Company pages use different numbers, a 300 x 300 px logo and a 1128 x 191 px cover. The full master table below covers every other placement: posts, carousels, ads, video, and Stories.
Every LinkedIn image and video placement, exact pixels, aspect ratio, file size ceiling, and accepted format.
| Image type | Pixels | Aspect ratio | Max file size | Format |
|---|---|---|---|---|
| Profile photo | 400 x 400 px | 1:1 (square) | 8 MB max | JPG, PNG, GIF |
| Personal profile banner | 1584 x 396 px | 4:1 (landscape) | 8 MB max | JPG, PNG, GIF |
| Company page logo | 300 x 300 px | 1:1 (square) | 4 MB max | PNG recommended, JPG |
| Company page cover | 1128 x 191 px | ~6:1 (ultra-wide) | 4 MB max | PNG, JPG |
| Single image post (feed) | 1200 x 1200 px | 1:1 (square) | 10 MB max | JPG, PNG |
| Shared link preview | 1200 x 627 px | 1.91:1 | 5 MB max | JPG, PNG |
| Multi-image post | 1080 x 1080 px | 1:1 (square) | 10 MB max per image | JPG, PNG |
| Document / carousel post | 1080 x 1350 px | 4:5 (portrait) | 100 MB max, 300 pages max | PDF (PPTX, DOCX also accepted) |
| Native video | 1920 x 1080 px | 16:9 (landscape) | 5 GB max | MP4 (MOV, AVI accepted) |
| Stories | 1080 x 1920 px | 9:16 (vertical) | video, 3-10 sec clips | MP4, JPG |
| Sponsored content ad (square) | 1200 x 1200 px | 1:1 | 5 MB max | JPG, PNG |
| Sponsored content ad (vertical) | 1200 x 1500 px | 4:5 | 5 MB max | JPG, PNG |
Profile photo
400 x 400 pxMinimum accepted is 300 x 300 px, but upload at 400 x 400 px so LinkedIn does not upscale and blur your face. It displays as a circle, so keep your head centered and avoid busy corners that get cropped.
Personal banner
1584 x 396 pxThe 4:1 ratio is unforgiving of stretched logos. Keep headlines and CTAs in the center-right third, because your profile photo overlays roughly the bottom-left 568 x 264 px block on desktop, and mobile only shows the center 60% of the width.
Company page logo
300 x 300 pxSquare, minimum 300 x 300 px. LinkedIn also crops a small 60 x 60 px version for comment threads and search results, so avoid thin logo details that vanish at that size.
Company page cover
1128 x 191 pxAn ultra-wide ~6:1 strip that sits above the logo. Center your brand message: mobile crops the outer edges first, so anything near the left or right border risks being cut.
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A 2026 walkthrough of exporting a personal banner at 1584 x 396 px in Canva, including safe zone placement around the profile photo.
If you only remember the ratio, not the exact pixels, this table gets you to the right shape.
| Ratio | Where it's used | Typical pixels |
|---|---|---|
| 1:1 | Profile photo, company logo, square feed posts, carousel slides | e.g. 1200 x 1200 px |
| 4:1 | Personal profile banner | 1584 x 396 px |
| ~6:1 | Company page cover | 1128 x 191 px |
| 1.91:1 | Shared link preview thumbnails | 1200 x 627 px |
| 4:5 | Document/carousel posts, vertical ads (highest mobile feed real estate) | 1080 x 1350 px |
| 16:9 | Native video, article cover images, event headers | 1920 x 1080 px |
| 9:16 | Stories | 1080 x 1920 px |
Export at the exact recommended pixel dimensions, not a scaled-down version of a bigger file.
Keep critical text and logos inside the center 60% of any banner, since mobile crops the outer edges.
Use PNG for anything with text or a logo, JPG for photography, to avoid unnecessary compression artifacts.
Design carousel and document posts at 1080 x 1350 px (portrait) so they occupy more vertical mobile feed space.
Preview your banner on both desktop and mobile before publishing. The crop is different on each.
Don't upload a banner narrower than 1584 px wide. LinkedIn will stretch and blur it to fit.
Don't place a logo or headline in the bottom-left corner of a personal banner. Your profile photo covers it.
Don't mix page sizes inside one PDF carousel. Every slide must share the same canvas dimensions.
Don't upload a company logo smaller than 300 x 300 px. It gets used at multiple sizes across the platform.
Don't assume Instagram or Twitter dimensions transfer over. LinkedIn's ratios (4:1, 4:5, 1.91:1) are its own.
Confirm which placement you're designing for
Profile banner, company cover, feed post, carousel, or ad each has a different canvas. Pick the exact row from the master table above before opening your design tool.
Set a custom canvas at the exact pixel dimensions
In Canva, Figma, or Photoshop, create a new document with the precise width and height (for example 1584 x 396 px for a personal banner). Never resize an existing template loosely, dial in the numbers.
Build in the safe zone first
For personal banners, block out the bottom-left 568 x 264 px area mentally (your profile photo sits there) and the outer 20% on each side (mobile crops it). Place your real content only in what remains.
Use vector logos and high-resolution source images
Never scale up a small logo to hit dimensions. Start from a vector (SVG/AI) or a source image at least 2x your target resolution so LinkedIn's own compression doesn't add visible blur.
Choose the right export format
PNG for anything with sharp text, flat color, or transparency (logos, banners with typography). JPG for photography-heavy designs where file size matters more than crisp edges.
Check the file size ceiling for that specific asset
Profile photo and personal banner allow up to 8 MB, company assets cap around 3 to 4 MB, and document/carousel PDFs allow up to 100 MB but should stay well under 10 MB for fast mobile loading.
Preview on both desktop and mobile before publishing
LinkedIn's own preview in the edit flow shows the crop, but the truest test is opening your live profile on a phone after saving, since the mobile crop differs from desktop.
Re-check after any LinkedIn redesign
LinkedIn has quietly adjusted crop percentages and safe zones several times over the years. Revisit your banner and cover images whenever the profile layout visibly changes.
Keep a master file at the largest common size
Design your banner or cover at 2x the target pixel size (for example 3168 x 792 px for a personal banner) then export down. This gives you a sharp source file if LinkedIn ever raises its recommended resolution.
Uploading a screenshot instead of an export
Screenshots are usually the wrong dimensions and get recompressed twice, once by your OS and once by LinkedIn, producing visible artifacts around text.
Centering a logo in a personal banner
Dead-center placement collides with where the profile photo sits on desktop. Shift key content right of center.
Ignoring the mobile crop entirely
A banner that looks perfect on a wide desktop monitor can lose 20 percent of its width on mobile, cutting off a logo or CTA at the edges.
Using a stock photo at web resolution
72 DPI web images often fall under the pixel minimums once you check actual width and height, leading to a blurry upload.
Skipping the file size limit until the upload fails
Designing a beautiful 15 MB banner only to have LinkedIn reject it at the 8 MB ceiling wastes a design cycle. Check the limit before you finalize.
Treating carousel slides as unrelated single images
Every page in a document post must share identical canvas dimensions, or LinkedIn's PDF renderer will letterbox the mismatched pages.
Illustrative examples of the sizing mistakes above, and the fix that resolved each one.
A B2B software company uploaded a 900 x 150 px cover photo for their company page, well below the 1128 x 191 px recommendation. LinkedIn stretched it to fit, and the logo in the corner became visibly pixelated on any screen wider than a laptop. Re-exporting at the correct dimensions and re-uploading fixed the blur immediately.
A consultant designed a personal banner with their tagline centered in the bottom-left third for visual balance. Once live, their profile photo covered the entire tagline on desktop. Moving the text to the right two-thirds of the banner solved it without any other redesign.
A creator built the first three slides of a document post at 1080 x 1080 px, then switched to a template that defaulted to 1080 x 1350 px for the remaining slides. The PDF exported with visible white bars around the mismatched pages. Standardizing every slide to one canvas before export fixed it.
Yes, every image is re-encoded once it hits LinkedIn's servers. Uploading at the exact recommended pixel size, rather than something larger or smaller, keeps that compression pass from introducing visible artifacts on text or fine detail.
LinkedIn's upload tool lets you crop the image to fit the 4:1 frame, but it will not fix stretching if your source file is far too small or narrow. If the crop tool shows visible pixelation while you drag it, the source image is below the pixel minimum.
Design for mobile's crop first, since it shows less of the image (the center 60% of a personal banner's width), then confirm the full desktop view still looks intentional. It is far easier to add content into extra desktop space than to rescue content mobile cut off.
1584 x 396 px personal banner and 400 x 400 px profile photo confirmed across LaGrowthMachine's 2026 LinkedIn photo size guide and ContentIn's LinkedIn banner size breakdown, including the safe-zone and mobile-crop specifics used above.
Document and carousel post specs (1080 x 1350 px, 100 MB / 300-page ceiling) sourced from Wavegen's LinkedIn carousel size guide.
Company page logo, cover, video, and Stories dimensions cross-checked against Maverrik's 2026 LinkedIn image size cheat sheet and Hyperclapper's LinkedIn banner size guide.
Getting every dimension right on every post, banner, and carousel slide is a lot to hold in your head every week. Tools like Lifast generate LinkedIn posts and carousels already formatted to the platform's current specifications, so you can focus on the message instead of pixel math.
LinkedIn periodically adjusts crop percentages, safe zones, and even recommended pixel counts as it redesigns its desktop and mobile layouts. The core numbers, such as the 1584 x 396 px personal banner and the 400 x 400 px profile photo, have stayed stable for years because they map to layout containers that rarely change shape. What does shift more often is the safe zone: how much of the banner mobile crops, and exactly where the profile photo overlaps the bottom-left corner.
This is why a banner that looked correct in 2023 can look off-center in 2026. The underlying pixel dimensions did not change, but the visible crop area moved slightly as LinkedIn tuned its interface. The practical takeaway is to keep your source files at the recommended dimensions and revisit placement whenever you notice the profile layout looks different than it used to.
Most creators and companies do not need a separate design workflow for every asset type. A single brand kit at a handful of canvas sizes, profile photo (400 x 400), personal or company banner (1584 x 396 or 1128 x 191), and a square post template (1200 x 1200), covers the large majority of what gets published week to week. Carousels and document posts are the one format that benefits from a dedicated portrait canvas (1080 x 1350) because that shape is unique to that placement.
Building templates once at the correct dimensions, rather than resizing a single image across formats, avoids the stretching and blur that comes from forcing one file into multiple unrelated aspect ratios. A 1:1 profile photo cropped down from a 16:9 photo almost always loses the subject's face to the edges.
LinkedIn's feed does not directly reward or penalize an image for being the exact recommended size, but correctly sized images avoid the two things that quietly hurt reach: visible blur from upscaling, and awkward auto-cropping that cuts off faces or text. A blurry or oddly cropped image reduces the time people spend looking at a post, which is one of the engagement signals the feed ranking system uses. Getting the dimensions right is less about a direct ranking boost and more about removing a friction point that costs you attention in the first two seconds.
Document posts and carousels in particular benefit from correct sizing because the swipe interaction itself is a strong engagement signal. A carousel where every slide is crisp and consistently framed keeps readers swiping longer than one with a stretched or letterboxed slide breaking the visual rhythm.
Straight answers on the exact pixel dimensions LinkedIn actually uses in 2026.
The personal profile banner is 1584 x 396 pixels, a 4:1 landscape ratio, with a maximum file size of 8 MB in JPG, PNG, or GIF. Company page covers use a different, narrower size: 1128 x 191 pixels, roughly a 6:1 ratio, capped around 3 to 4 MB.
400 x 400 pixels, a perfect square (1:1 ratio). LinkedIn accepts a minimum of 300 x 300 pixels, but uploading at 400 x 400 avoids any upscaling blur since the photo displays in a circular crop across the platform.
Yes. Design every slide of a document or carousel post at the same canvas size, either 1080 x 1350 pixels (portrait, 4:5 ratio, the best choice for mobile feed space) or 1080 x 1080 pixels (square). Export as a PDF, keeping the file under 100 MB and ideally under 10 MB for fast mobile loading.
When you paste a link into a post, LinkedIn pulls the page's Open Graph image and displays it at roughly 1200 x 627 pixels, a 1.91:1 ratio. If your site's og:image is a different shape, LinkedIn will crop it to fit, so setting a 1200 x 627 og:image on your own pages avoids an awkward automatic crop.
Mobile only displays roughly the center 60% of the banner's width, while desktop shows the full 1584 pixels. Anything placed near the left or right edge on desktop can disappear entirely on a phone. Keep logos, headlines, and CTAs centered or slightly right of center to stay visible on both.
Most static images (profile photo, personal banner) cap around 8 MB, company assets around 3 to 4 MB, feed images around 5 to 10 MB depending on the placement, document/carousel PDFs up to 100 MB, and native video up to 5 GB with a duration between 3 seconds and 10 minutes.